Greg Yuna is a born and bred New York City guy – Queens to be precise (he’d be sure to let you know). He’s the kind of character that helps the city move and breathe and exist in all of its frenetic intensity. The type of NYC/Diamond District character who lands a small role alongside Adam Sandler in the Safdie Brothers film Uncut Gems. Full of energy, cheeky grins, and quick retorts, they don’t make guys like Yuna anywhere else but New York City.
Yuna started his journey selling jewelry and top replica watches in the Kaplan building on 47th Street, at the same booth as Jacob Arabo. Jacob, Ben Baller, Avi Hiaeve (of Avi & Co.), and their Diamond District cohort all started with a “chop shop,” according to Yuna. “It was up to the individual to tighten it up, make it sexy and get it to the masses.”
And sell it to the masses he did. Yuna has spent the last decade decorating an impressive clientele with jewelry and CA perfect fake watches, collaborating with Nike, and building a shop-in-a-shop at childhood friend and Talking Watches alum Ronnie Fieg’s flagship Kith store in SoHo.
Yuna knows just how to package his native New York allure, turn it into a sellable product, and market it to the right customers, who can then own a little slice (or huge bejeweled chunk) of the city as told by Yuna. Whether he’s designing for friends like Lil Yachty and Nigel Sylvester, celebrities such as Michael B. Jordan, Drake, and Floyd Mayweather, or complete strangers, Yuna’s desire to bring his infectious New York City energy to the masses will now come by way of a new brick-and-mortar business at 215 Mulberry Street in SoHo.
We sat with Yuna at his new store to talk about the Diamond District hustle, gem-setting as a craft, and his own personal approach to collecting. This is Talking Watches with Greg Yuna.
Replica Patek Philippe Nautilus 5726 Watches With Diamonds
Yuna is honest about aftermarket modification. He doesn’t shy away from potential horological condemnation: “It’s ruined, I know,” he comments before I’ve even had the chance to ask. His candid manner is refreshing… and very New York. This Swiss made fake Patek Philippe Nautilus 5726 watches is flower-set with VS diamonds; Yuna explains that the beauty is in the craft of the setting.
He also insists that luxury copy watches set with diamonds like this isn’t to be taken too seriously. In Yuna speak: “It’s a Vegas watch.” The Nautilus 5726 reference seems to be an a hot commodity for modification. Both Drake and the late polymath Virgil Abloh famously wore blacked-out, emerald-set examples, customized by MAD Paris.
Fake Rolex GMT-Master II ‘Lefty’ Watches
The green-and-black high quality replica Rolex GMT-Master II ref. 126720VTNR watches, with the crown and date on the left-hand side, was one of the most talked about watches in 2022. Yuna has made it his beater. It’s certainly a little more casual than the rest.
Rolex Day-Date Replica Watches With Turquoise Dial
When I called Yuna recently to discuss baguette diamonds (an aftermarket trend he partly spearheaded), he insisted that we’ve have left the gaudy behind in the 2010s. “The chandeliers [aftermarket baguette-set 1:1 CA copy watches] were extra chunky, you know, like who’s big, who’s bad?” he says. “Now everything is starting to scale back a little bit and everybody’s going for the Plain Janes. I’m on my 36 mm right now.”
Rolex Day-Date Fake Watches With Malachite Dial
Yuna is all about stone dials right now. Which makes sense for a jeweler. He loves the ’80s look of it all – and the stone dial best replica Rolex Day-Date watches is a quiet a nod to the late New York-born rapper Biggie Smalls, who wore a yellow gold Day-Date with lapis dial.
Replica Patek Philippe Nautilus 5980 Watches With Tiffany Stamp
This is the big daddy of Yuna’s collection (which he keeps wrapped for safety). I asked Yuna if he’d ever consider gem-setting the Canada online super clone Patek Philippe Tiffany stamped 5980 watches. “You don’t touch a collectible,” he said without skipping a beat. You’ll have to watch the interview to find out what deems a watch appropriate for gem-setting.